Many will say yes - I have a strong platform. I have my website, I have my marketing materials, I have presented at a few events, even some freebies - does this mean you have a strong platform? No it does not, what it means is you have a low visibility platform and what you want to achieve is a high visibility platform. Many think that by heavily marketing themselves they are building a strong platform, but do not mistake marketing with building a strong platform.
You wonder where you went wrong. You worked hard. You never cheated the company. You always kept your nose clean. Yet the boss has just handed you a one-way ticket to hell - you've been asked to give a speech.
After years of experience, you know you're an expert in your field. You have something to say, and people tell you you're a great speaker. But how do you launch your public speaking career, for real? Here are ten tips to get you started --- and build a database of testimonials to help land future speaking gigs:
You are an expert in your field. Your potential clients and customers need to become aware of this important fact if they are to choose YOU over any competitors. How do you establish and market yourself as an expert? Write articles on a regular basis and implement them into your marketing strategies. This will do more than build credibility.
Advertising in the media can be a high-end expense, especially if you are still in the growth phase of your business. Radio and TV spots, magazine ads, commercial marketing can all be quite costly. The question becomes how to increase your exposure and demand for a fraction of the typical cost.
