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MaxxoMedia Digital Media and Entertainment Trends

How Students Communicate Online

18 Dec 2008

Today’s high school and college students are hardly newcomers when it comes to email. The mean number of email addresses per student surveyed is 2.4. Most college students have had an email address for about 8 years, with the average student getting an initial email address at the age of 13. When students choose a [...]

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Messaging Behaviors, Preferences, and Personas

13 Nov 2008

Kenradio - IQ Reports 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks. Another surprising data point is that 42% of teens prefer to communicate via SMS, yet 62% prefer to receive promotions via email vs. only 1% via SMS. The new study by ExactTarget confirms that [...]

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The Final Online Video Election Tally

7 Nov 2008

Obama’s Long Primary Season Prepped Him for the Win By LIZ GANNES, GigaOm Published: November 6, 2008 Barack Obama beat John McCain by a narrow margin in the popular vote and a hearty margin in the electoral college. But what about the online video vote, where it all comes down to the number of views? There the margin [...]

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Online Video Streaming Reels in Women, Older Adults

7 Nov 2008

The popularity of online video services has grown significantly with women and adults over age 35 in the past six months, and is helping close the age and gender gap in the online video audience in the US. Since late 2007, the percentage of female internet users ages 12+ who have streamed a video online [...]

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How Mobile Users are Spending Their Time

3 Nov 2008

From Kenradio.com Over 54% of US mobile phone users said their mobile phone usage had increased by more than 25% over the last two years, and one in five respondents said it had increased by more than 50%. A significant catalyst behind this growth is smart phone adoption, with 62% of respondents indicating they either own [...]

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