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Understanding youth culture is not easy, so perhaps we can view it through the lens of a more apt analogy than those we have already?
Tribes are core to youth culture, it’s only now that we have Facebook, MySpace and global mobile adoption that they are changing from being based along geographical to changing to [...]
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Josh Dhaliwal from mobileYouth on BBC breakfast
View the video on Blinx/BBC website
Technorati Tags: mobile life report, youth handwriting, youth writing, josh dhaliwal, bbc
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Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)
Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.
This is the key question – how does a mass market “everything to [...]
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Common sense dictates that if a brand gets it wrong, it’s time for damage limitation with the marcomms department leading the charge.
That’s how ordinary brands deal with extraordinary issues – in average ways producing very average results.
However, I’d like to focus on how great youth brands are breaking the mold and doing something out [...]
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Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]
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