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This ambient advertisement campaign was launched by Breast Cancer Association, in China to create awareness about breast cancer and urge women to undergo regular check up. The campaign clearly aims at compelling and reminding women, especially middle-aged, to check their breast before they sleep. The idea was to raise self-checking awareness among working women who usually forget about these crucial aspects. Consequently self-checking reminder was strategically placed on lights switches of bedroom to make women reminded at t5he last hour of the day that what she was missing. .........
A new study in the "Journal of Clinical Oncology" reinforces current evidence showing that women with breast cancer can greatly reduce their risk of recurrence by eating a healthy plant-based diet rich in fruits and vegetables and making other healthy lifestyle choices, as per nutrition experts with The Cancer Project........
By combining two techniques, magnetic resonance imaging (MRI) and near-infrared optics, scientists at Dartmouth College and Dartmouth Medical School may have devised a new, potentially more accurate method for diagnosing breast cancer. Their pilot study, demonstrating the feasibility of the concept, is reported in the April 15 issue of the journal Optics Letters, published by the Optical Society of America........
William Kinlaw, an associate professor of medicine at Dartmouth Medical School, has been working on a protein called S14 since 1990. Over the past few months, however, the news about S14 has picked up. Through a series of recently published academic studies, Kinlaw and his colleagues are ready to pronounce S14 a potential drug target in treating breast cancer........