David Ogilvy was one of the most sought after executives in the advertising industry. He did not believe that advertising should be total guesswork. His firm, Ogilvy and Mather, conducted extensive research on what really works, and then shared their findings with the world.
Customers and other people who come in contact with your business expect to find a reputable business on the Web, so do not risk your credibility by not being present.
There are many reasons why your websites position in the search engine results will vary. One day your website could be in the top 10 for a particular key phrase, and the next day you are not on the first page.
A great reason for writing your own content deals more with search engine optimization. Search engines will deem your website more important if it is full of original and relevant content.
Link building is the practice of encouraging other websites to link to your own website. If other websites are linking to your website, your link popularity will increase and search engines will deem your website important.
